When you sip on a can of JiM, you’re not just tasting a drink — you’re tasting a story of grit, passion, and teamwork.
Recently, Aimee, one of the powerhouse co-founders behind We Drink JiM, sat down on the Creators podcast to share the wild ride that she and co-founder Jono have been on, from gym floors to fridge doors, and everything in between.
From CrossFit Games to Business Games
The JiM journey didn’t start in a boardroom, it started on the gym floor. As a competitive CrossFit athlete and gym owner, Aimee knew firsthand the demands of intense training and the toll it takes on recovery. Jono, a longtime mate and fellow fitness lover, shared her frustration with the crowded, sugar-laden recovery space.
Together, they asked: what if there was a recovery drink that actually supported the body, without the junk?
Enter: JiM — Australia’s first and only Organic prebiotic recovery soda.
Blending Training, Business, and Gut Health
In the episode, Aimee dives into the collision of three worlds: fitness, entrepreneurship, and gut health science, and how she and Jono combined their strengths to bring JiM to life. From formulation and sourcing to packaging and brand building, they tackled the challenges of launching a product that stayed true to their shared values: no sugar, no caffeine, no compromise.
For both founders, JiM isn’t just about selling drinks. It’s about changing how people think about recovery - proving you don’t need to sacrifice taste or fun to do something good for your body.
The Power of a Founding Team
One of the most powerful parts of the JiM story is the partnership between Aimee and Jono. Where Aimee brings her athlete’s mindset and deep connection to the fitness community, Jono complements with business acumen, creativity, and an unshakeable belief in building something meaningful.
Together, they’ve navigated the highs, lows, lessons, and wins, showing that resilience matters just as much in business as it does in sport.
If you’ve ever wondered what it’s like to go “all in” on your own idea (and do it alongside a co-founder who shares your vision), this episode is for you.
Listen to the Full Episode
Ready to hear the full story, straight from Aimee? Tune in here: Podcast Link
About JiM
JiM is a no-nonsense functional soda packed with 5g protein (from aminos), 1g Organic prebiotic fiber, Organic ACV, no sugar, no caffeine, and no junk.. Born in Melbourne, brewed for everywhere.