What. A. Weekend.
We just wrapped up our very first big event - and where better to kick things off than the iconic Torian Pro 2025? For three days, we set up shop among the fittest in the game, slinging samples, soaking up the energy, and introducing the JIM difference to thousands of fitness fans.
Our First Booth, Ever.
We rolled in with our No-Nonsense Functional Soda tent, larger-than-life can displays, and (most importantly) ice-cold drinks ready for action. Both of JIM’s founders were on-site all weekend, chatting with athletes, fans, and curious passersby about what makes JIM so different: high-protein, zero sugar, full of recovery essentials, and actually tastes damn good.
The Flavour Faves
From Lemon-Ade to Rarr-Berry, we sold hundreds (ok, thousands) of cans. But the undeniable star of the show? Golden Pash. Subtle, refreshing, and now officially the crowd favorite.
Rarr-Berry For Change
We didn’t just bring the flavour - we brought purpose. On Saturday, we pledged $1 from every Rarr-Berry can sold to the Small Steps 4 Hannah Foundation, a powerful initiative working to end domestic violence and create safer futures.
We’re proud to say: every Rarr-Berry counted.
What We Learned
There’s nothing quite like seeing people try JIM for the first time. The feedback was honest, the energy was unmatched, and the connections were real.
Whether you're an elite athlete or someone who just wants a healthier soda, we’re here to bridge that gap - and Torian proved we’re on the right track.
What’s Next?
Huge thanks to the Torian Pro crew, the athletes, and every person who stopped by our booth. We’ve got more events on the radar, more cold cans to crack, and more good to do.
If you missed us this time, don’t worry - JIM’s just getting started.