Jim was started in a gym by two friends not named Jim.
(And no, we’re not changing the name again.)

We’re Aimee and Jono, two mates who’ve spent years living and breathing fitness. Coaching it, training in it, even owning gyms. And through all of that, we kept asking the same question: "Why do recovery drinks kinda suck?"

Everything on shelves either looked like a pre-workout you needed a science degree to decode… or was pumped with sugar, neon colouring, and ingredients we couldn’t pronounce.

So we made the drink we couldn’t find.

From Basement Brews to Gym Fridges Nationwide

What started as a side hustle, brewing out of the basement of Aimee’s gym and hand-packing cans late into the night, turned into something bigger than we imagined.

We knew a good recovery drink didn’t have to be overcomplicated or overly sweet. It just had to work. So we stripped it back to what matters:

• 5g protein – for real recovery, no chalky shake required
• 5g BCAAs + L-Glutamine – the good stuff your muscles actually need
• 1g organic prebiotic fiber – your gut will thank you
• 0g sugar. 0 caffeine.
• And absolutely no BS.

JiM is made with natural ingredients, built in Australia, and crafted to bridge the gap between elite performance and everyday wellness.

Why “No Nonsense”?

Because we’re not here to pretend a drink will change your life. We’re here to give your body what it actually needs: without the sugar crash, the synthetic junk, or the ego-heavy branding.

JIM is the kind of drink you can crush after training, on your lunch break, or while chasing your dog around the park. It’s not about status. It’s about support: for your body, your goals, and your routine.

We believe recovery is for everyone.
Not just athletes chasing podiums.
Not just people with “macros.”
Everyone.

We’ve Only Just Started

From our first small batch to now being stocked in gyms and hands across Australia, we’ve stayed true to our values: transparency, quality, and community.

We’re growing fast, partnering with the right people, and staying grounded in the “why” that started it all.

So if you’re sick of overhyped cans with underwhelming results, maybe it’s time you met JIM.